Dedication. Devotion. Undeniable Excellence.
These are the hallmarks of the Dallas Sports Commission, an organization that launched in October 2014. Transitioning into its own brand after previously existing as the Sports Marketing Department of the Dallas Convention & Visitors Bureau, the Dallas Sports Commission quickly made its presence felt by attracting major events to the area and serving as the local marketing and operational backbone for these events. The Dallas Sports Commission, along with numerous regional partners, is helping to spearhead Dallas’ aggressive effort to bring the World Cup back to Dallas in 2026.
In a region that has gone all-in on the Bigger Is Better mantra, there’s no denying the leadership role that the Dallas Sports Commission has played in generating an economic impact of over $2 billion for the greater Dallas area over the past five years, growing Dallas and the surrounding region’s big event legacy and defining the region as America’s Premier Sports Destination.